The BYD SEAL is a highly stylised, sporty and dynamic D-segment sedan equipped with advanced technology and surprisingly practical characteristics.

range WLTP combined
Maximum speed

iF Design Award winner

The stunning BYD SEAL is a true masterpiece of ocean-inspired design, showcasing an X-shaped sporty and stylish front end.  
It is a proud recipient of the coveted iF Design Award, confirming its superior design and innovation. The BYD SEAL has an 82 kWh Blade Battery with rear-wheel drive and an all-wheel drive version. And, like all BYD cars in the range,  it comes with so many great features as standard.

The bright lights

The headlights are unique double U-shaped light clusters that create a stereo effect. 
See the road like never before and experience a safer, wonderful driving experience.

CTB (Cell-to-Body) Technology

The BYD SEAL is the first model equipped with in-house developed CTB technology. This cutting-edge technology integrates the Blade Battery seamlessly into the car’s body to create a strong “sandwich” structure that can achieve a remarkable torsional rigidity of 40,500 Nm/°, equivalent to luxury cars.

With CTB technology, the Blade Battery is more than an energy source. It is also a structural component capable of withstanding significant force.

iTAC (intelligence Torque Adaption Control) System

The BYD SEAL goes one step further, with the latest iTAC technology.  With iTAC, vehicle dynamics restoration has evolved beyond traditional methods of power-off reduction.  Instead, it intelligently allocates drive torque, using torque shift, appropriate torque reduction and negative torque output.  This advanced system efficiently minimises or eliminates skidding, to unlock the full potential of the vehicle’s power.  Not only does it enhance safety, it also elevates the overall handling comfort, ensuring a smooth and secure driving experience.

Illustration of the BYD e-Platform 3.0 on plain background

e-Platform 3.0

BYD SEAL is equipped with the all-new BYD e-Platform 3.0 designed exclusively for pure electric vehicles. 
Giving all the advantages of intelligence, efficiency, safety and aesthetics, e-Platform 3.0 aims to promote NEVs’ performance in safety and low-temperature driving range as well as improve intelligent driving experiences, to build more efficient and safer new intelligent EVs.

BYD Blade Battery

The BYD SEAL also benefits from the pioneering and game-changing Blade Battery, which has been revolutionising safety, durability and performance in the EV industry for more than 28 years. And all this without using scarce raw materials such as nickel and cobalt.  
Blade Battery has passed a series of extreme tests in rigorous conditions, making it one of the world’s safest batteries.

Got a question?

Visit our FAQ's to find answers to commonly asked questions.

BYD - The Company

Who are BYD?

  • BYD Company Ltd. established in 1995 in Shenzhen, China.
  • Listed on Hong Kong and Shenzhen Stock Exchanges
  • Turnover €58 billion in 2022, +55%
  • 600,000 employees worldwide
  • 4 main businesses: electronics, automobile, new energy and rail transit
  • BYD has more than 49,000 engineers and technicians. As of January 2023, BYD has submitted applications for over 40,000 patent rights and owns about 28,000 patents.
  • To date, BYD has delivered more than 90,000 units of pure electric buses and coaches.
  • BYD has ranked 1st in China’s New Energy Passenger Vehicles sales for 9 consecutive years (2014 - 2022).
  • BYD ranks 1st in China’s new energy vehicles for 10 consecutive years (2013 - 2022).
  • BYD is the first manufacturers globally to produce three million new energy vehicles.
  • By March 2023, over 3.9 million BYD NEVs have been produced for operation in 70 countries and regions, and 400+ cities around the world, reducing CO2 emissions by 29 million tonnes.
  • BYD Europe was established in 1998. BYD is the world’s leading NEV and is coming to Europe to bring the latest technologies, products and green city solutions. BYD Vision is to Cool the Earth by 1℃. That may not sound like a lot, but it’s close to the global temperature scientists say can trigger dramatic sea-level rise, more destructive storms, and heat waves.
  • And last but not least BYD manufactures its own eco-systems and semiconductor chips, a big advantage in our delivery capabilities.

What is the quality of the BYD car range?

BYD brings high tech, sustainable mobility solutions (and battery technology) to European customers. BYD cars are highly spec’d, have high tech DNA, modern/latest technology on board: much more than you would expect. 

Will the brand stick around?

BYD is being distributed in Ireland by Motor Distributors Limited (MDL).  MDL, a company recognised as one of Ireland’s leading and most distinguished motor vehicles distributors. Since the 1940s, MDL has served as distributors in Ireland for many of the world’s leading motor brands. Following extensive research in the global electric vehicle market, BYD is their latest chosen brand to import into Ireland. 

By March 2023, over 3.9 million BYD NEVs have been produced for operation in 70 countries and regions, and 400+ cities around the world, reducing CO2 emissions by 29 million tonnes.

Initially, the BYD Atto 3 will be available through dealerships in Dublin and Cork cities - BYD North Dublin, Navan Road; BYD South Dublin, Deansgrange and BYD Cork Eastgate Business Park, Little Island.

Additional sales dealerships to be announced shortly. 

What about after care?

BYD is currently sold in 3 locations in Ireland through MSL Motor Group (MSL) – BYD North Dublin, Navan Road Dublin 7, BYD South Dublin in Deansgrange, and BYD Cork at Eastgate Business Park, Little Island, with additional dealers to be announced shortly.

After-Sales care will be delivered through these outlets and all are experienced Sales and After-Sales dealers in Ireland for over fifty years. For additional peace of mind, all BYD cars with a comprehensive 6-year vehicle warranty, 8-year battery warranty, and a 12-year Anti-Corrosion warranty.  BYD ATTO 3 comes with a two-year service plan offering free of charge replacement of tyres, front brake pads and wiper blades should they need to be replaced. 

Fast charging will not affect our battery and can be used safely. The fast-charging model has been tested and matched to vehicle under different condition of SOC.

When your EV will not be used for a longer time period, we suggest leaving the vehicle with 30-50% SOC in the battery and remove the cathode wire of the 12V battery.

Your Privacy

Data security is fundamental to BYD. BYD takes privacy very seriously and is committed to protecting customer information in accordance with the General Data Protection Regulation (GDPR). 

BYD always respects and protects personal privacy. All data related to vehicles will be stored on servers in the European Union, or directly in the vehicle. BYD will not collect personal data without authorization, and will only carry out data processing activities in compliance with the GDPR and other legal requirements. BYD has implemented corresponding encryption and protection measures for the process of data storage and transmission ensuring our best efforts to safeguard data security.

The BYD Blade Battery

Every BYD passenger car has high tech in its DNA:  The new electric vehicles are built on the state-of-the-art BYD e-Platform 3.0. with lithium Iron Phosphate (Cobalt-free, for sustainable, labour and safety reasons) blade battery.

BYD ATTO 3 is based on a Cell-to-Pack (CTP) platform, which means that the battery is integrated in the traditional structure of the body floor, forming a sandwich structure of the top cover, the ‘’blade battery’’ and the tray. The benefit of this advanced CTB-platform is that the car’s body can be lower, therefore has better aerodynamics and, adds to body stiffness and also offers more space for the battery pack.

How long does it take to charge a BYD?

Commercial charging 3 phase A/C 5.4 hours D/C Charging 30% to 80% 29 minutes

How long do BYD batteries last for?

They are designed to last the lifetime of the vehicle similar to a combustion engine

What is the BYD battery made of?

Battery type: Blade Lithium Iron Phosphate HV battery

Who makes the BYD battery?

The battery is designed and produced internally by BYD

What happens to the old electric batteries?

When the HV battery comes to end of the life all parts are recycled

What is the Blade Battery technology?

The revolutionary BYD Blade Battery introduces new levels of safety, durability and performance.

What sets BYD battery technologies apart and from other manufactures?

With the uptake for EVs across the globe beginning to gather pace, the Blade Battery’s ultra-safe credentials sets it apart from conventional Lithium Iron-Phosphate battery technology and, BYD believes, gives it a significant USP in the EV sector. 

Safety: The Blade Battery has successfully passed the nail penetration test, one of the most stringent safety tests in the industry, which proves it will never spontaneously ignite. The Blade Battery is currently the only power battery in the world that can safely pass the test. 

What are the components used in BYD batteries and do they include Cobalt?

The Blade Battery adopts the lithium iron phosphate technology and is Cobalt free. BYD has chosen this because of safety, sustainability and labour issues.

What environmental standards does BYD have concerning the use of minerals such as cobalt in the production of lithium batteries?

The Blade Battery adopts the lithium iron phosphate technology and is Cobalt free.

The Environment

Where are BYD cars built?

All models of passenger cars for Europe are built in China. BYD has several state-of-art facilities in China, with the world-class advanced production equipment.

We’re conducting feasibility studies into our passenger cars production options in Europe. While there are no target European countries to build facilities in yet, obviously BYD wants to be close to Europe for business and sustainable reasons (shipping).

Why are BYD cars good for the environment and sustainability?

BYD Company’s mission has been and always will be, to create products and services that make the world safe, clean, connected, and sustainable. In pursuit of this mission, our company is committed to a strong Corporate Social Responsibility Policy (CSR) that safeguards our products and services, and the ecosystem of suppliers that contribute to our products and services.

The BYD Blade Battery adopts the lithium iron phosphate technology and it’s 100% recyclable. The battery will be recycled and can have a second life in energy storage. 

What models are available in the Irish market now?

The first car to arrive in Ireland is the BYD ATTO 3 (C-Segment SUV)

What specs or models are coming to Ireland?

BYD has plans to introduce more models in 2023 and 2024 to meet the market and customer demands. These will be announced in due course.

What does BYD mean?

BYD stands for Build Your Dreams


The BYD ATTO 3 offers numerous benefits. Firstly, it comes with a vast list of standard equipment including the all-important safety features (plus an NCAP 5-star rating). The technology and efficiency makes running an electric vehicle very simple. It has been designed under the leadership of our German Design Director Wolfgang Egger so will appeal to European tastes.  The car combines pinnacle technology, infotainment, design, and comfort.

Performance: WLTP combined range of 420 km. The 60.5 kWh Blade Battery can be charged from 30-80% in 29 minutes.  0-100 km sprint time of just 7.3 seconds.

We believe that our products are successfully pitched for many types of customers.  The BYD ATTO 3 is perfect for people who want to transition to an electric vehicle, yet the technology and efficiency will also appeal to the EV advocates who truly understand the technology.  The BYD ATTO 3 is placed in the heartland of the volume sector meaning that it  appeals to couples, young families, and older generations alike.

Are BYD cars Apple Carplay or Android Auto equipped?

In Ireland, Apple Carplay is available but Android Auto will be ready from April.

Illustration of a BYD heat pump system on a white background

High efficiency heat pump system

An advanced energy-saving heat pump system comes as standard. Reliably operating in a broad range of temperatures, the system efficiently utilises residual heat from the powertrain, the passenger compartment and even the batteries. It enhances the thermal efficiency and reduces energy loss whether heating or cooling. As a result, the low-temperature driving range is increased.

*Note: CO2 emissions combined: 0g/km. WLTP-range of 520km for the all-wheel-drive configuration. WLTP - 570km for the rear-wheel-drive version. The actual energy consumption in real conditions varies depending on the driving style, the nature of the route, the outside temperature, the use of heating and air conditioning and any additional weight. The energy consumption was determined on the basis of EU 2017/1151 and (EU) 2018/858.